Air Jordan XI
2021
Client: Jordan Brand, Footlocker
Studio: Space Between
Art Direction: Meaghan Barone
My take on the Air Jordan XI ‘Cool Grey’ Sneaker for its launch at Footlocker. The poster would be available to any one who purchased the Cool Greys as well as prizes for various Footlocker events. I took the key features of the sneaker and morphed them into a wizard character. The laces make up the wizards hat, the heel emblem represents the chest plate, the glossy exterior characterises the arms and legs and the staff and ball reflect Michael Jordan’s time playing as a Washington Wizard, which is when the Cool Grey colourway was originally released.