NBA X VHS
2016
Self initiated projectNBA X VHS is a self initiated project aiming to re-contextualise recent NBA team championships with 80s/90s VHS graphic design. I studied a variety of VHS packaging and utilised the main features; conflicting typefaces, conflicting hierarchy, bold colours and gradients. The challenge was to apply these features without using any basketball related imagery, such that the team represented on each package was mainly recognisable by colour yet still resembled typical VHS packaging. The work was featured in Franchise Magazine issue 2.