Nike Retail

2017—2020
Studio: Space Between
Production: Boom Studios

Nike Melbourne Central
I assisted the design team at Space Between to create retail graphics, wayfinding and finished art across both print and digital for Nike’s Melbourne Central flagship store that included a Jordan store on ground level. The imagery and messaging was informed by local artists and landmarks that spoke to the heart of the city.

Nike George Street
I was tasked with creating a connecting illustration across the stairwell of a new 3-floor Nike store on George Street in Sydney. The challenge was to navigate the irregular shapes made by the spiral staircase while taking customers on a brand journey. I took imagery from Sydney’s iconic landmarks and paired them with details from Nike’s history. Additionally, I designed a neon light inspired by basketball and AF1 sole patterns for the basement floor stocking Nike Sportswear and Jordan products. I was also involved with the design and creation of finished art across all levels of the store.

Tom Muntisov

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